An effective ad should maintain a click-through rate (CTR) above 50% and a cost-per-click (CPC) below $0.50, either before or after reaching a total ad spend of $50. Ideally, it should also achieve a performance score of 75 or higher.
Enter these two values if known. Otherwise, fill in all of the three optional fields to calculate.
(Optional)
| Campaign Name | Engagement (CTR %) |
Cost per Click (USD) |
Total Cost (USD) |
Visits | Clicks | Performance Score |
|---|